Sophia's Blog

Sophia's Blog

DOTCOM SECRETS RUSSELL BRUNSON, DAN KENNEDY

THE FIRST STEP IN BUSINESS SUCCESS IS DETERMINING EXACTLY WHO YOU WANT TO SERVE

You have to know your target market inside out. Far too many businesses miss this important point. You ask the average business person who their market is, and they will say something like, “I sell men’s clothing, so my target market is clearly an adult male who can afford them.”


That’s too broad, and it’s the reason many businesses won’t succeed — especially in the online space.


And, if a business succeeds with this kind of broad targeting, two things are bound to happen:

• The owner will never make maximum money from the business because they aren’t serving their ideal customers.

• They will get frustrated trying to serve everyone. Business itself is hard enough, don’t make it harder by refusing to streamline your market.

You have to know your target market inside out. Far too many businesses miss this important point. You ask the average business person who their market is, and they will say something like, “I sell men’s clothing, so my target market is clearly an adult male who can afford them.”


That’s too broad, and it’s the reason many businesses won’t succeed — especially in the online space.


And, if a business succeeds with this kind of broad targeting, two things are bound to happen:

• The owner will never make maximum money from the business because they aren’t serving their ideal customers.

• They will get frustrated trying to serve everyone. Business itself is hard enough, don’t make it harder by refusing to streamline your market.

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